How Simple is Your Web Design?
Web design is not just about creating a web site and putting it out there for all to see. Visitors want a site that is accessible, easily readable and provides them with the information they want quickly.
Your site has only a few seconds to grab the attention of the visitor before they make the decision to go elsewhere, so you have to get it right. With this in mind have you considered what you can do to simplify your design?
Only use the essentials
The combination of the right elements is the secret and one step towards turning your design into a great success. Visitors want a clean minimalistic design with open spaces that is easy on the eye.
It is also essential to include several call-to-actions because the design of your site should have a purpose such as a quote request or subscribing to a newsletter.
Large responsive images are also crucial because they capture the attention of your visitors but they also have to be of a high resolution and a reasonable file size otherwise they will slow the site down.
Finally, the footer of your page is another important element. It gives users a place to go if they want more information without it interrupting the flow of the page.
Remove pop ups and over creative fonts
There are some elements that you must get rid of. This can include excessive pop-ups because they are nothing but annoying for your readers.
Pop-ups are seen as a thing of the past which is why many browsers already have built-in pop up blockers. If your readers have to continuously shut down pop-ups, they will lose interest and head elsewhere.
Note: If they are shown in a non obtrusive way, for instance if they appear after a certain time on site or slide in from the bottom right on desktops they can be successful. Only testing will tell you if this is the case!
Over creative fonts are also a no go because if the font looks strange, doesn’t work on mobile devices or is unreadable then visitors will simply leave.
Heavy backgrounds such as very dark colours or busy images can also be distracting and can work in a negative way, so consider the elements you do not need and stick to the essentials.
Reduce the page count
Web design needs to be simple and users do not want hundreds of pages to trawl through to get the information they want.
Therefore, you should consider reducing the number of irrelevant pages in order to make the experience one that is more enjoyable. Doing this will also ensure that you don’t come under the radar from Google and get hit with a penalty for thin content.
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Get more above the fold
Above the fold means the content that is visible to the user without having to scroll. The more information you have above the fold, the more likely it is that your visitors will stay on your site.
They don’t want to have to endlessly scroll to find what they want. So keeping the important content above the fold will ensure that your website speaks directly to them. This is all about creating content that delivers your message in a clear and concise way without them having to look around for it.
Choose your colours wisely
The right colours or combination of colours are crucial to the look and feel of your website. Bright, illuminous colours will not work while strong contrasting colours will cause confusion.
Therefore, stick to just a few colours that are easy on the eye for all readers. This will give your website an aesthetically pleasing look that is not hard to read.
It is important to remember that you have to reach out to a wide range of people who have different tastes, different desires and perhaps have trouble viewing certain colours. Creating a colour scheme that is subtle yet effective will ensure that you please a large percentage of your audience.
There is no need to overthink web design because keeping it simple is the best way to create a successful site. Following the tips above will ensure that your website is simple to use and provides a pleasurable user experience.
We hope this post will help you to plan the kind of look that will appeal to your visitors and in turn increase your sales. If you are thinking about a new web design or have an existing website that needs improving get in touch or give us a call.