The Benefits of adding a Blog to your Website
Have you ever thought about adding a blog to your website but wonder how it could benefit you?
Why should you add a blog?
There are three main reasons why you should add a blog to your website. It will make it more appealing to the search engines and is also a great way to pass information on to your visitors about what you are offering.
Finally, it gives your website and business an identity that your visitors or customers can relate to.
Blogs can either be added to a website or they can be standalone websites that are commonly created around a hobby or a particular theme. These generally need more work and posts have to be made frequently so that visitors are given fresh content that keeps them interested.
The SEO Benefits
Every business wants to be at the top of the pile when it comes to their chosen keywords in the search engine results. However, the reality is that this is very rarely the case because often, there are many businesses fighting for the same spots.
Search engines do not make it completely clear as to how rankings can be improved based on a search term but what we do know is that they like new content that is of high quality.
Therefore, it is worth remembering that just like your website, search engines want to be seen as an authority. They want their visitors to return and so, they have to make sure that the most relevant websites rank high on the searches of potential customers.
For small and medium sized businesses this can be a problem because their websites do not contain a huge amount of text.
The average site has a low number of pages with static content and it is common for these pages to contain a small amount of text. The content very rarely changes and this makes it difficult for the site to rank high in the search engine results pages (SERPS).
These are the reasons why you should consider adding a blog to your website, essentially, it will give you an increased chance of being higher up in the list of results.
The idea behind a blog for SEO is to contain text – and a lot of it with content being added on a regular basis. Adding in some important keywords will certainly help your website to move up in the search results.
Blogs provide information for your clients
Your customers like to be educated and a blog can do just that. You can provide them with information about services or products that you are offering or they are looking for.
They may want to learn more about who you are or one of your services and so, a blog is a great tool for passing on relevant information.
Customers are also interested in any changes to your industry and a blog is one way of keeping them informed. Finally, your blog can help you get across to your visitors just why you are as good as you say you are and how they can rely on your service.
Create an identity
Blogs are generally written in a style that is conversational. This enables you to create an identity or a face for your business enabling you to connect with your customers. It is hard work running a business but you have to develop a relationship with your customers so they keep on coming back to you.
This will also help to improve trust and when you have trust, customers will want to use you or recommend you. Creating an identity gives them something they can relate to.
There is no doubt that your business is already taking up a lot of your resources but investing time into adding a blog to your site will certainly come with rewards. You need to keep your business and your website fresh and a blog will help you to achieve this.
Just one article a month or every other week will not only put your business out there but also provide your customers with further information about who you are. You need to connect with your customers and a blog is one of the best ways to do this.